Soft and hard
The hard stuff is measurable, quantifiable and easy to put into a spreadsheet. This concrete stuff gives you an easy way to demand a bonus or track progress.
The soft stuff is merely essential, the real reason you do what you do.
Ironically, then, hard is easy and soft is difficult.
The question, I guess, is whether or not you and your team spend most of your time on the hard stuff, merely because it's easier to measure, to argue about and to hide behind?
Gestão | Vendas | Marketing | Histórias | VESPAS | Coisas boas e um pouco de tudo What I think, what I criticize, my texts, other people's texts, interesting information from the eighth column and others that I find funny (I hope). I'll add some photos and anything else that comes to mind. Content by myself and some other stuff. email:joaodavespa@gmail.com / joao@jpmconsultores.pt Quotes: - If you think education is expensive, try ignorance - what you know is worth more than you think
Sunday, December 2, 2012
Soft and Hard (by Seth Godin)
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