Leverage Your Digital Network

Leverage Your Digital Network (From HBR)

Most managers understand how to use online tools, such as LinkedIn and Facebook, to build their networks. But few use these networks to gather information and wield influence. Here are three things you can do with a strong digital network:

• Test ideas. Test proposals and strategies both inside and outside your organization. Float an idea to see how many "likes" it gets or to direct people to a survey.
• Broker connections. Increase your influence by positioning yourself as a bridge between unconnected groups. Identify potential collaborations and make introductions.
• Get feedback. Good networkers rely on their contacts to give feedback on challenges. Post a message about your struggle and solicit input.