Making a new decision (by Seth Godin)
It's almost impossible to persuade
someone that he's wrong. Almost impossible to make your argument louder and
sharper and have the other person say, "I was wrong and I will change my
mind."
Far
more effective: Help someone make a new decision, based on new alternatives and
a new story.
By me
Two different readings, but very current.
I do not believe that the two parties that support the PS
government, PCP e BE, be able to take new and different decisions, decisions
that have continuity over time.
Who is satisfied eating always the same ketchup, will always
stay with the same taste in his mouth.
.