Content is the present – and future – of marketing
But what exactly is
content marketing?
Content
marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable customer
action.
Go back and read the content marketing definition one more
time, but this time remove the relevant and valuable. That’s the
difference between content marketing and the other informational
garbage you get from companies trying to sell you “stuff.” Companies send
us information all the time – it’s just that most of the time it’s not
very relevant or valuable (can you say spam?). That’s what makes content
marketing so intriguing in today’s environment of thousands of
marketing messages per person per day. Good content marketing makes a
person stop…read… think… behave… differently.
Thought leaders and marketing experts from around the world,
including the likes of Seth Godin and hundreds of
the leading thinkers in marketing have concluded that content
marketing isn’t just the future, it’s the present (see the video below on
the history of content marketing). https://youtu.be/9OHgMMpGLzk
The volume of increase available content is growing without
stopping.
So, good content is the cornerstone of choice. What will
happend: The provision of content grows exponentially, our ability to
concentrate goes down, the supply of devices that take our time and attention
increases …so, bet in good content
