Are you doing your work for an ordered
market? A region where there is stability and rules and predictable
outcomes? Some examples: selling to people who have purchased before, entering
a market with established competitors, contributing to a media ecosystem that
works in mostly predictable ways...
The alternative are blue sky arenas where unpredictability
is the rule, not the exception.
Most of us don't live and work on the
frontier, and we plan our lives accordingly.
Life on the frontier brings its own
rewards (and risks) but there's never an advantage in imagining that it's
stable. It's hard to be surprised if you establish up front that you're
likely to be surprised.
It helps to know the rules of physics in
the universe where you are choosing to live.
O mundo novo da internet leva-nos, cada vez mais, a
ter que sair da nossa zona de conforto. Mais do ser uma vontade, torna-se uma
necessidade. Acredito que o Pastel de Nata de hoje continue a ser o mesmo
Pastel de Nata do futuro. Mas, quem sabe, uma qualquer Bimbi pode alterar as
regras do jogo.
Mas existem serviços e produtos que cada vez mais se
vão ver substituídos por “sabeseláoquê”. Este “sabeseláoquê” vai fazer com que
muitos de nós tenhamos de sair da nossa zona de conforto.
