mEaSURING REACH, ENGAGE AND
INFLUENCE FOR B2B MARKETING
So, how do you measure if you
truly connect with your customer? Once you choose to focus on using social
media to reach, engage and influence, how do you measure it? The questions you
need to ask before you begin to decide are the social media activity indicators
like retweets, shares, clicks, etc. are:
1. Are your content and messaging reaching the most
relevant and incremental audience?
2. Are your content and messaging engaging enough to keep
your audience in a ready-to-act or ready-to-buy state?
3. Do your content and messaging deepen the relationship
with your customer to help influence their purchase? ( excerpt from Gerry Moran)
The SmartSharing
power these bullets
- bring
customers and prospects to your business
- provoque endorsement
- Show and
disclose new products and services
