Today we are overwhelmed not by Martians, but by mails and junk emails. A way of getting your email opened, is the chosen headline
Here are 10 ways you can ensure your headline is
magnetic (
http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/)
1. Where’s the
benefit? – people enjoy reading articles that teach them something. Use your
headline to tell your readers what they are going to learn in your article.
2. There’s no need
to reinvent the wheel – people enjoy headlines that are “How To” and “List”
oriented. So, use them… even if they seem played out.
3. Stats are better
than opinion – if you have data that backs up your main point, use it within your
headline.
4. Put people over
search engines – adding keywords to your headline to make it more search engine friendly
isn’t a good idea if it makes your headline boring and dull. Write them for
people over search engines.
5. Create a sense
of urgency – by telling
your readers that they only have a short window to act on your information, you
are more likely to get them to read it.
6. Leverage
laziness – people don’t
like working, so leverage that within your headline. For example, your headline
could start off with… “the lazy man’s way to…”.
7. Appeal to
emotions – we are all
humans, and sparking an emotional feeling within your headline is a great way
to draw a reader’s attention.
8. Capitalize on
mistakes – people make
mistakes, so creating a headline that shows what people can learn from your, or
other people’s, mistakes can easily draw a big audience. My most popular post
on Quick Sprout is still about a handful of business mistakes
that lost me money.
9. Evoke curiosity – people are naturally
curious, so making your headline a question will encourage them to click
through and read your content.
10. The double
whammy – by combing a
few of the elements above and using them in one headline, you can create the
double whammy effect. For example, your headline might read “How to Increase
Your SEO Traffic with These 3 Simple Steps”.
http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/
