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quinta-feira, 30 de junho de 2016

Data Is The Voice of Your Customer

Data Is The Voice of Your Customer

At Airbnb, Riley Newman sees the collective data is seen as the “voice” of the customer. Data scientists serve as the megaphone that amplifies the voice of the customer by teasing out their desires from the logs of customer interaction, and interpreting them into actionable decisions for the product, marketing and customer support team.

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