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sábado, 12 de dezembro de 2015

Vespa Christmas

They are coming 

About to be (by Seth Godin)


About to be (by Seth Godin)



The only way to become the writer who has written a book is to write one.



The only way to become the runner who has just finished a run is to go running.



You might dread the writing or the running or the leading, but it's the key step on the road to becoming.



If it's easier, remind yourself what you're about to be.





Se não experimentar….continua tudo a ser sempre igual. Um pouco como o Síndroma da Gabriela…eu nasci aqui, eu vivi aqui e eu vivi aqui.

Life is better with a Vespa #109


quinta-feira, 10 de dezembro de 2015

Life is better with a Vespa #108

King Arthur

Making a new decision (by Seth Godin)

Making a new decision (by Seth Godin)

It's almost impossible to persuade someone that he's wrong. Almost impossible to make your argument louder and sharper and have the other person say, "I was wrong and I will change my mind."
Far more effective: Help someone make a new decision, based on new alternatives and a new story.
Arnold got it right in this passionate invitation to (re) think about our future.

By me
Two different readings, but very current.
I do not believe that the two parties that support the PS government, PCP e BE, be able to take new and different decisions, decisions that have continuity over time.

Who is satisfied eating always the same ketchup, will always stay with the same taste in his mouth.

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quarta-feira, 9 de dezembro de 2015

Life is better with a Vespa #107

Vespa Zoom

Content is the present – and future – of marketing

Content is the present – and future – of marketing



But what exactly is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.

Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present (see the video below on the history of content marketing). https://youtu.be/9OHgMMpGLzk


The volume of increase available content is growing without stopping.


So, good content is the cornerstone of choice. What will happend: The provision of content grows exponentially, our ability to concentrate goes down, the supply of devices that take our time and attention increases …so, bet in good content

domingo, 6 de dezembro de 2015

Tres apuestas para 2016


"Tres apuestas para 2016 protagonizaron las intervenciones. Una: el poder del big data, que se consolidará en breve como nuevo oro negro ("Estamos en un mundo con mucha información; con su análisis, los modelos de negocio cambian", afirmó García Cantero). Dos: el nuevo año normalizará el Internet de las cosas ("la Red ya no está solo en nuestras pantallas; lo digital se extiende como una piel que cubre el mundo físico", resaltó). Y tres: la extensión de lo digital y de ese enorme volumen de información también alimenta riesgos y miedos específicos, y por eso la ciberseguridad y la privacidad cada vez suscitarán más el interés de expertos, empresarios y gestores públicos."

http://tecnologia.elpais.com/tecnologia/2015/12/01/actualidad/1448974697_993162.html