Expecting the unexpected (by Seth Godin)

Expecting the unexpected

Are you doing your work for an ordered market? A region where there is stability and rules and predictable outcomes? Some examples: selling to people who have purchased before, entering a market with established competitors, contributing to a media ecosystem that works in mostly predictable ways...

The alternative are blue sky arenas where unpredictability is the rule, not the exception.

Most of us don't live and work on the frontier, and we plan our lives accordingly.

Life on the frontier brings its own rewards (and risks) but there's never an advantage in imagining that it's stable. It's hard to be surprised if you establish up front that you're likely to be surprised.

It helps to know the rules of physics in the universe where you are choosing to live. 

O mundo novo da internet leva-nos, cada vez mais, a ter que sair da nossa zona de conforto. Mais do ser uma vontade, torna-se uma necessidade. Acredito que o Pastel de Nata de hoje continue a ser o mesmo Pastel de Nata do futuro. Mas, quem sabe, uma qualquer Bimbi pode alterar as regras do jogo.

Mas existem serviços e produtos que cada vez mais se vão ver substituídos por “sabeseláoquê”. Este “sabeseláoquê” vai fazer com que muitos de nós tenhamos de sair da nossa zona de conforto.

Life is better with a Vespa # 107 (John Wayne)

John Wayne with his new horse

Another John that like Vespas 

Sign o the times

For the first time ever, online media consumption is bigger than TV consumption —@TheEconomist

O que não parece acontecer com esta versão dos Muse / What does not seem to happen to this version of Muse:https://www.youtube.com/watch?v=WXNpyF_9fYo

Life is better with a Vespa #106

Just passing through (by Seth Godin)

Just passing through

Older guy walks into the service area on the parkway and asks one of the staff, "do you have a pay phone? My car broke down and I need to call my daughter."

The staff person, killing time by checking his cell phone, is confused. He's not sure what a pay phone is, then he figures it out, and says, "no," before going back to his phone.
It never occurs to him to hand the phone to the man so he can make a call.
Part of it is the boss's fault. He's not paying much attention to hiring or training or incentives. He's paying as little as he can, and turnover is high. After all, every one of his customers is just passing through, no need to care.

And that message comes through to the staff, loud and clear.

Of course, at one level, all of us are just passing through.

From a more practical, business level, the ease of digital connection means that it's more and more
unlikely that you can be uncaring or mistreat people and not be noticed.

But most of all, life is better when we act like we might see someone again soon, isn't it?

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Recentemente encontro-me à espera de um amigo que foi pagar uns cafés e ele diz-me: a moças que iam à na fila, quando pagaram, viram um anúncio da época "há bolo rei". Como a pastelaria tem bons bolos, perguntaram ao caixa...tem bolo rei? resposta rápida e seca...isso é lá com o balcão...eles é que sabem... as moças saíram disparadas do café...talvez fossem comprar amêndoas da páscoa ...
Basicamente o que se retira é que uma resposta desajustada, pouco preparada, pode estragar ou estraga o trabalho de toda a cadeia que está atrás.

As moças devem ter ficado com pouca vontade de voltar..........

Life is better with a Vespa #105

Life is better with a Vespa #104

Vespa Tweed

Are you interesting? (by Seth Godin)

Are you interesting? (by Seth Godin)

More interesting than you realize.

An interesting person is interesting to us because she combines two things: Truth and surprise.

The truth: Not necessarily a law of physics, not necessarily a measurable truth in nature, but merely the truth of experience. "I believe this," or "I see that."

And surprise. Note that surprise is always local. Surprising to me, the audience. That's one reason that it's said that interesting people are interested—they are empathetic enough to realize about what might be surprising to the person in the room, and they care enough to deliver on that insight.

Everyone is capable of telling the truth. And everyone has been surprising at least once.

Which means that being an interesting person is a choice. We can choose to show up, to care enough to contribute our humanity to the next interaction.

It's a choice, but a difficult one, because being interesting feels risky. People are afraid to be interesting, not unable to be interesting.

You're not born uninteresting. But it's entirely possible you've persuaded yourself to be so frightened of the consequences that you no longer have the passion, the generosity or the guts to be interesting any longer.

Without a doubt, we need your interesting.

By me 

The same applies to contents. Content sources that do not pass the idea of being true, soon cease to be seen. Content sources that do not surprise or did not update quickly cease to be seen.

Good contents are the soul of success .....


Good CONTENT make people CONTENTE

Chocalho - Patrimonio imaterial da humanidade

http://www.cm-vianadoalentejo.pt/pt/site-acontece/Paginas/Feira-do-Chocalho-2015.aspx
http://www.dn.pt/artes/interior/a-arte-dos-chocalhos-e-patrimonio-imaterial-da-humanidade-4910187.html

Nova geografia mundial / World Population

e ainda não anda pelas medias sociais ? still not working with social media? y todavía no trabaja con las redes sociales?

1 @facebook 

2 China 3 Tencent 

4 India 

5 @WhatsApp 

6 @LinkedIn 

7 @instagram 

8 @twitter 

9 United States 

10 @Snapchat

ainda por cima quem mais cresce é o Facebook, o Tencent....

Smart Headline

Today we are overwhelmed not by Martians, but by mails and junk emails. A way of getting your email opened, is the chosen headline

Here are 10 ways you can ensure your headline is magnetic (

http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/)

1.       Where’s the benefit? – people enjoy reading articles that teach them something. Use your headline to tell your readers what they are going to learn in your article.

2.      There’s no need to reinvent the wheel – people enjoy headlines that are “How To” and “List” oriented. So, use them… even if they seem played out.

3.      Stats are better than opinion – if you have data that backs up your main point, use it within your headline.

4.      Put people over search engines – adding keywords to your headline to make it more search engine friendly isn’t a good idea if it makes your headline boring and dull. Write them for people over search engines.

5.      Create a sense of urgency – by telling your readers that they only have a short window to act on your information, you are more likely to get them to read it.

6.      Leverage laziness – people don’t like working, so leverage that within your headline. For example, your headline could start off with… “the lazy man’s way to…”.

7.      Appeal to emotions – we are all humans, and sparking an emotional feeling within your headline is a great way to draw a reader’s attention.

8.      Capitalize on mistakes – people make mistakes, so creating a headline that shows what people can learn from your, or other people’s, mistakes can easily draw a big audience. My most popular post on Quick Sprout is still about a handful of business mistakes that lost me money.

9.      Evoke curiosity – people are naturally curious, so making your headline a question will encourage them to click through and read your content.

10.   The double whammy – by combing a few of the elements above and using them in one headline, you can create the double whammy effect. For example, your headline might read “How to Increase Your SEO Traffic with These 3 Simple Steps”.

http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/

Life is better with a Vespa #103

Se olvidaron de que era el día 1 de diciembre. Volveran a casa

Life is better with a Vespa #102

Parking Vespa 

Past performance is not indicative of future results

Past performance is not indicative of future results

This is clearly and demonstrably true of mutual funds. It's easy to confirm.

And yet...

We are very uncomfortable with randomness. So the newspaper does a 12 page section of mutual funds, filled with articles and ads and charts, all touting past performance. 

Superstition is what we call the belief in causation due to a mistaken correlation of unrelated data. A broken mirror doesn't actually cause seven years of bad luck, and cheering in a certain way isn't going to help the Yankees, sorry.

Of course, we don't live in a completely random world. The scientific method and statistics make it more likely than ever that you can find trends that actually matter. 

The hard part is accepting that the random things actually are unpredictable, and refusing to spend time or money guessing on what can't be reliably guessed. It frees up a lot of time and resources to focus on the things that are actually worth measuring.

My Comments 

Past results prove only that in principle we know how to do things, perform tasks ... But look at the case of some countries ... they take advantage of the wave of growth ... they do not prepare themselves ... and then, after the boom, they sink