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quarta-feira, 2 de dezembro de 2015

Are you interesting? (by Seth Godin)

Are you interesting? (by Seth Godin)

More interesting than you realize.

An interesting person is interesting to us because she combines two things: Truth and surprise.

The truth: Not necessarily a law of physics, not necessarily a measurable truth in nature, but merely the truth of experience. "I believe this," or "I see that."

And surprise. Note that surprise is always local. Surprising to me, the audience. That's one reason that it's said that interesting people are interested—they are empathetic enough to realize about what might be surprising to the person in the room, and they care enough to deliver on that insight.

Everyone is capable of telling the truth. And everyone has been surprising at least once.

Which means that being an interesting person is a choice. We can choose to show up, to care enough to contribute our humanity to the next interaction.

It's a choice, but a difficult one, because being interesting feels risky. People are afraid to be interesting, not unable to be interesting.

You're not born uninteresting. But it's entirely possible you've persuaded yourself to be so frightened of the consequences that you no longer have the passion, the generosity or the guts to be interesting any longer.

Without a doubt, we need your interesting.

By me 

The same applies to contents. Content sources that do not pass the idea of being true, soon cease to be seen. Content sources that do not surprise or did not update quickly cease to be seen.

Good contents are the soul of success .....

Good CONTENT make people CONTENTE
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