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quarta-feira, 9 de dezembro de 2015

Content is the present – and future – of marketing

Content is the present – and future – of marketing

But what exactly is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.

Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present (see the video below on the history of content marketing).

The volume of increase available content is growing without stopping.

So, good content is the cornerstone of choice. What will happend: The provision of content grows exponentially, our ability to concentrate goes down, the supply of devices that take our time and attention increases …so, bet in good content
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