Why Are We Creating Content?
The preceding exercise of any content marketing effort is to understand why you are creating content. As an SEO, my instinct is to assume it's for more organic traffic.
However, while keyword-rich content on an authoritative site may benefit SEO desires, does it still satisfy the site objective?
Content can be created for a number of reasons, including:
- Gaining social engagement
- Converting on-site objectives like lead generation or sales
- Building a brand or increase thought leadership
- Copy-cat tactics of the competition
And this is just the tip of the iceberg. Simply put, it is best that all hands on deck understand the purpose of the content.
By me: contents may be universal, but there is always something we can add
Taken from: http://searchenginewatch.com/
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