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| Vespa Tweed |
quarta-feira, 2 de dezembro de 2015
Are you interesting? (by Seth Godin)
Are you interesting? (by
Seth Godin)
An interesting person is interesting to us
because she combines two things: Truth and surprise.
The truth: Not necessarily a law of physics, not necessarily a
measurable truth in nature, but merely the truth of experience. "I believe
this," or "I see that."
And surprise. Note that surprise is always local. Surprising to me, the audience. That's one reason that it's
said that interesting people are interested—they are empathetic enough to
realize about what might be surprising to the person in the room, and they
care enough to deliver on that insight.
Everyone is capable of telling the truth.
And everyone has been surprising at least once.
Which means that being an interesting
person is a choice. We can choose to show up, to care enough to contribute our
humanity to the next interaction.
It's a choice, but a difficult one,
because being interesting feels risky. People are afraid to be interesting, not
unable to be interesting.
You're not born uninteresting. But it's
entirely possible you've persuaded yourself to be so frightened of the
consequences that you no longer have the passion, the generosity or the guts to
be interesting any longer.
Without a doubt, we need your interesting.
By me
The same applies to contents. Content
sources that do not pass the idea of being true, soon cease to be seen. Content
sources that do not surprise or did not update quickly cease to be seen.
Good contents are the soul of success
.....
Good CONTENT make people CONTENTE
Good CONTENT make people CONTENTE
terça-feira, 1 de dezembro de 2015
Chocalho - Patrimonio imaterial da humanidade
http://www.cm-vianadoalentejo.pt/pt/site-acontece/Paginas/Feira-do-Chocalho-2015.aspx
http://www.dn.pt/artes/interior/a-arte-dos-chocalhos-e-patrimonio-imaterial-da-humanidade-4910187.html
Nova geografia mundial / World Population
e ainda não anda pelas medias sociais ? still not working with social media? y todavía no trabaja con las redes sociales?
2 China
3 Tencent
4 India
9 United States
10 @Snapchat
ainda por cima quem mais cresce é o Facebook, o Tencent....
Smart Headline
Today we are overwhelmed not by Martians, but by mails and junk emails. A way of getting your email opened, is the chosen headline
Here are 10 ways you can ensure your headline is
magnetic (
http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/)
1. Where’s the
benefit? – people enjoy reading articles that teach them something. Use your
headline to tell your readers what they are going to learn in your article.
2. There’s no need
to reinvent the wheel – people enjoy headlines that are “How To” and “List”
oriented. So, use them… even if they seem played out.
3. Stats are better
than opinion – if you have data that backs up your main point, use it within your
headline.
4. Put people over
search engines – adding keywords to your headline to make it more search engine friendly
isn’t a good idea if it makes your headline boring and dull. Write them for
people over search engines.
5. Create a sense
of urgency – by telling
your readers that they only have a short window to act on your information, you
are more likely to get them to read it.
6. Leverage
laziness – people don’t
like working, so leverage that within your headline. For example, your headline
could start off with… “the lazy man’s way to…”.
7. Appeal to
emotions – we are all
humans, and sparking an emotional feeling within your headline is a great way
to draw a reader’s attention.
8. Capitalize on
mistakes – people make
mistakes, so creating a headline that shows what people can learn from your, or
other people’s, mistakes can easily draw a big audience. My most popular post
on Quick Sprout is still about a handful of business mistakes
that lost me money.
9. Evoke curiosity – people are naturally
curious, so making your headline a question will encourage them to click
through and read your content.
10. The double
whammy – by combing a
few of the elements above and using them in one headline, you can create the
double whammy effect. For example, your headline might read “How to Increase
Your SEO Traffic with These 3 Simple Steps”.
http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/
segunda-feira, 30 de novembro de 2015
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