Posted By
Susan Payton On July 4, 2012 @ 11:00 am In
Small Business Operations |
2 Comments
You may think you won your independence from the workforce when you quit your job, but the truth is: running your own business sometimes means you’re dependent on many factors. You may depend solely on the revenue produced by just a handful of clients.You may depend on your vendors to produce products and services to you in a timely manner. Are you really as independent as you think?
Here are tips to help you get your independence back as a business owner:
1. Diversify Your Client List
A co-dependent small business owner gets their income from just a few clients. If one of those clients should leave, that business owner is in trouble. They’ll scramble to generate enough business to replace that single client. Instead, work to score a few key clients, as well as smaller ones, and become an independent business so that you’re not dependent on the money you generate with one or two clients. This way, you diversify your client list and if one client should stop needing your services, you won’t be desperate to pay your expenses.
2. Get a Backup Vendor
A co-dependent business produces great products…only because their vendors are cheap, on time, make great materials, etc. But what happens if the vendor is late one time, or goes out of business? Your reputation is at stake. Become an independent business by finding a few other vendors you can turn to in a pinch or if your current supplier raises your rates.
3. Don’t Put all Your Marketing Eggs in One Basket
If you’ve invested in one or two types of marketing and are waiting for them to pay off, stop being co-dependent, stop waiting and add more tools to the marketing mix. A single strategy won’t net you as great of results as one that plays nicely with others. So yes, take out a banner ad if you think that will work, and become an independent business by also blogging and updating social media so that you diversify how you connect with customers.
4. Get Firm in Your Payment Terms
If your customers are all over the place regarding when they actually pay their invoices, leaving you dependent on their wonky pay schedules to pay your own bills, lay down the law. Independent business owners have their own payment terms and clients who don’t follow them pay late fees. This will keep your cash flowing smoothly and keep you from having gaps in your accounts receivables.
5. Learn to Say No
A co-dependent business owner has trouble saying no to new business, even if it’s not in their primary line of services. All they see is the money, and they ignore the amount of time it will take to get the work done. Become independent and learn to say no to projects outside of your scope of expertise. This will free you up to take on projects you actually enjoy doing.
6. Be Less Available
We’ve all become dependent on instant access to anyone via email but being so accessible isn’t to your benefit. Instead, become more independent and check your email a handful of times a day. Don’t respond immediately if you don’t need to and don’t answer your phone after hours. Your customers will learn your parameters of availability.
7. Take Vacations
This ties in to #6. Become more independent, your business will survive without you for a few days or weeks, especially if you set it up to do so. Trust in your staff to handle things while you’re gone. You’ll be better for it.
8. Open Your Mind
Don’t become dependent upon defining your company’s capabilities too narrowly, you’ll miss out on great opportunities. Let new ideas come to you through employees, clients and even your own inspiration. See where they take you.
9. Hire Enough Competent People
When an employee quits [1], it can be a shock, especially if you don’t have a contingency plan to replace them. Become independent and prevent this by 1.) having processes in place to make it easy to train a replacement and 2.) ensure you have enough employees to get the work done, rather than having extra strain on one person who will soon quit from the pressure.
10. See the Future
Don’t limit yourself by what you want your business to accomplish today. Instead, keep the bigger picture in your mind. Where do you want to be in five, ten or more years? Use this as inspiration for today.
Keyword: Vendas; Clientes; Cultura Empresarial; Organizações
