Gestão | Vendas | Marketing | Histórias | VESPAS | Coisas boas e um pouco de tudo O que penso, o que eu crítico, os meus textos, textos dos outros, informações interessantes de oitava coluna e outras que eu acho engraçadas (I hope). Junto algumas fotos e tudo o mais que me vier à mona. Content by myself and some other stuff. email:joaodavespa@gmail.com / joao@jpmconsultores.pt Quotes: - If you think education is expensive, try ignorance - What you know is worth more than you know
sábado, 12 de dezembro de 2015
quinta-feira, 10 de dezembro de 2015
Making a new decision (by Seth Godin)
Making a new decision (by Seth Godin)
It's almost impossible to persuade
someone that he's wrong. Almost impossible to make your argument louder and
sharper and have the other person say, "I was wrong and I will change my
mind."
Far
more effective: Help someone make a new decision, based on new alternatives and
a new story.
By me
Two different readings, but very current.
I do not believe that the two parties that support the PS
government, PCP e BE, be able to take new and different decisions, decisions
that have continuity over time.
Who is satisfied eating always the same ketchup, will always
stay with the same taste in his mouth.
.
quarta-feira, 9 de dezembro de 2015
Content is the present – and future – of marketing
Content is the present – and future – of marketing
But what exactly is
content marketing?
Content
marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable customer
action.
Go back and read the content marketing definition one more
time, but this time remove the relevant and valuable. That’s the
difference between content marketing and the other informational
garbage you get from companies trying to sell you “stuff.” Companies send
us information all the time – it’s just that most of the time it’s not
very relevant or valuable (can you say spam?). That’s what makes content
marketing so intriguing in today’s environment of thousands of
marketing messages per person per day. Good content marketing makes a
person stop…read… think… behave… differently.
Thought leaders and marketing experts from around the world,
including the likes of Seth Godin and hundreds of
the leading thinkers in marketing have concluded that content
marketing isn’t just the future, it’s the present (see the video below on
the history of content marketing). https://youtu.be/9OHgMMpGLzk
The volume of increase available content is growing without
stopping.
So, good content is the cornerstone of choice. What will
happend: The provision of content grows exponentially, our ability to
concentrate goes down, the supply of devices that take our time and attention
increases …so, bet in good content
domingo, 6 de dezembro de 2015
Tres apuestas para 2016
"Tres apuestas para 2016 protagonizaron las intervenciones. Una: el poder del big data, que se consolidará en breve como nuevo oro negro ("Estamos en un mundo con mucha información; con su análisis, los modelos de negocio cambian", afirmó García Cantero). Dos: el nuevo año normalizará el Internet de las cosas ("la Red ya no está solo en nuestras pantallas; lo digital se extiende como una piel que cubre el mundo físico", resaltó). Y tres: la extensión de lo digital y de ese enorme volumen de información también alimenta riesgos y miedos específicos, y por eso la ciberseguridad y la privacidad cada vez suscitarán más el interés de expertos, empresarios y gestores públicos."
http://tecnologia.elpais.com/tecnologia/2015/12/01/actualidad/1448974697_993162.html
sábado, 5 de dezembro de 2015
Expecting the unexpected (by Seth Godin)
Are you doing your work for an ordered
market? A region where there is stability and rules and predictable
outcomes? Some examples: selling to people who have purchased before, entering
a market with established competitors, contributing to a media ecosystem that
works in mostly predictable ways...
The alternative are blue sky arenas where unpredictability
is the rule, not the exception.
Most of us don't live and work on the
frontier, and we plan our lives accordingly.
Life on the frontier brings its own
rewards (and risks) but there's never an advantage in imagining that it's
stable. It's hard to be surprised if you establish up front that you're
likely to be surprised.
It helps to know the rules of physics in
the universe where you are choosing to live.
O mundo novo da internet leva-nos, cada vez mais, a
ter que sair da nossa zona de conforto. Mais do ser uma vontade, torna-se uma
necessidade. Acredito que o Pastel de Nata de hoje continue a ser o mesmo
Pastel de Nata do futuro. Mas, quem sabe, uma qualquer Bimbi pode alterar as
regras do jogo.
Mas existem serviços e produtos que cada vez mais se
vão ver substituídos por “sabeseláoquê”. Este “sabeseláoquê” vai fazer com que
muitos de nós tenhamos de sair da nossa zona de conforto.
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