Co-creation / CRM » Business Model Generation by Osterwalder
More companies are going beyond the traditional customer-vendor relationship to co-create value with customers. Amazon.com invites customers to write reviews and thus create value for other book lovers.
Some companies engage customers to assist with the design of new and innovative products. Others, such as YouTube.com, solicit customers to create content for public consumption.
E há tanta empresa que mantém a porta fechada aos Clientes
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