João da Vespa ..e há mais alguns!

Gestão | Vendas | Marketing | Histórias | VESPAS | Coisas boas e um pouco de tudo What I think, what I criticize, my texts, other people's texts, interesting information from the eighth column and others that I find funny (I hope). I'll add some photos and anything else that comes to mind. Content by myself and some other stuff. email:joaodavespa@gmail.com / joao@jpmconsultores.pt Quotes: - If you think education is expensive, try ignorance - what you know is worth more than you think

segunda-feira, 1 de abril de 2013

Co-creation / CRM

Co-creation / CRM » Business Model Generation by Osterwalder
More companies are going beyond the traditional customer-vendor relationship to co-create value with customers. Amazon.com invites customers to write reviews and thus create value for other book lovers.
Some companies engage customers to assist with the design of new and innovative products. Others, such as YouTube.com, solicit customers to create content for public consumption.

E há tanta empresa que mantém a porta fechada aos Clientes

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