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sábado, 6 de abril de 2013

Communities - Business Model Generation by Osterwalder


Increasingly, companies are utilizing user communities to become more involved with customers/prospects and to facilitate connections between community members.

Many companies maintain online communities that allow users to exchange knowledge and
solve each other’s problems. Communities can also help companies better understand their customers.

Pharmaceutical giant GlaxoSmithKline launched a private online community when it introduced alli, a new prescription-free weight-loss product.

GlaxoSmithKline wanted to increase its understanding of the challenges faced by overweight
adults, and thereby learn to better manage customer expectations.
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