10 Social Selling Lessons From Gill Gunderson
- 82% B2B decision-makers think sales reps are unprepared. Listen for sales triggers, conversation starters and customer connectors with social media to be more prepared and set a better first impression.
- 50% of identified sales leads are not ready to buy. Make sure you cultivate them with great content with your Twitter feed, LinkedIn updates and Group messages.
- 49.5% of LinkedIn users have an incomplete profile. Improve your social media profile’s curbside before you try to sell yourself as an expert to your customer.
- Today’s sales process requires 22% more time than five years ago. Don’t start using social selling on the last day of the quarter to make your sales-quota today!
- 90% of CEOs do not respond to cold calls or emails. Connect with customers on Twitter, in LinkedIn Groups and on blogs BEFORE you cold-call them; then it won’t be so cold!
- 75% of customers use social media as part of their buying process. You are not connecting on the customer’s terms if you don’t know how to tweet, ‘LinkIn’ or blog, then learn!
- 78% of salespeople use social media to outsell their peers. Quit breaking your back and use social to listen for social sales triggers, fine-tune your profile, build your reputation to connect with customers to successfully compete.
- 89% begin their buying process with a search engine. Make it easier to get found by your customers with social media and content.
- 57% of the buying process is done online. Use social selling techniques to connect with your customers before they walk in the door.
- 98% of sales reps with 5000+ LinkedIn connections achieve quota. Start to establish yourself as an expert in your field and increase the size of your network!
