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| They are coming |
sábado, 12 de dezembro de 2015
About to be (by Seth Godin)
About to be (by Seth Godin)
The only way to become the
writer who has written a book is to write one.
The only way to become the
runner who has just finished a run is to go running.
You might dread the writing
or the running or the leading, but it's the key step on the road to becoming.
If it's easier, remind
yourself what you're about to be.
Se não
experimentar….continua tudo a ser sempre igual. Um pouco como o Síndroma da
Gabriela…eu nasci aqui, eu vivi aqui e eu vivi aqui.
quinta-feira, 10 de dezembro de 2015
Making a new decision (by Seth Godin)
Making a new decision (by Seth Godin)
It's almost impossible to persuade
someone that he's wrong. Almost impossible to make your argument louder and
sharper and have the other person say, "I was wrong and I will change my
mind."
Far
more effective: Help someone make a new decision, based on new alternatives and
a new story.
By me
Two different readings, but very current.
I do not believe that the two parties that support the PS
government, PCP e BE, be able to take new and different decisions, decisions
that have continuity over time.
Who is satisfied eating always the same ketchup, will always
stay with the same taste in his mouth.
.
quarta-feira, 9 de dezembro de 2015
Content is the present – and future – of marketing
Content is the present – and future – of marketing
But what exactly is
content marketing?
Content
marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable customer
action.
Go back and read the content marketing definition one more
time, but this time remove the relevant and valuable. That’s the
difference between content marketing and the other informational
garbage you get from companies trying to sell you “stuff.” Companies send
us information all the time – it’s just that most of the time it’s not
very relevant or valuable (can you say spam?). That’s what makes content
marketing so intriguing in today’s environment of thousands of
marketing messages per person per day. Good content marketing makes a
person stop…read… think… behave… differently.
Thought leaders and marketing experts from around the world,
including the likes of Seth Godin and hundreds of
the leading thinkers in marketing have concluded that content
marketing isn’t just the future, it’s the present (see the video below on
the history of content marketing). https://youtu.be/9OHgMMpGLzk
The volume of increase available content is growing without
stopping.
So, good content is the cornerstone of choice. What will
happend: The provision of content grows exponentially, our ability to
concentrate goes down, the supply of devices that take our time and attention
increases …so, bet in good content
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