segunda-feira, 14 de dezembro de 2015

Why Are We Creating Content?

 Why Are We Creating Content? 

The preceding exercise of any content marketing effort is to understand why you are creating content. As an SEO, my instinct is to assume it's for more organic traffic.
However, while keyword-rich content on an authoritative site may benefit SEO desires, does it still satisfy the site objective?
Content can be created for a number of reasons, including:
  • Gaining social engagement
  • Converting on-site objectives like lead generation or sales
  • Building a brand or increase thought leadership
  • Copy-cat tactics of the competition
And this is just the tip of the iceberg. Simply put, it is best that all hands on deck understand the purpose of the content.

By me: contents may be universal, but there is always something we can add

Taken from: http://searchenginewatch.com/


Vespa Christmas 2

Vespa Christmas - Loading

domingo, 13 de dezembro de 2015

Boost your creativity.

3. Reward Your Curiosity
 
One common roadblock to developing creativity is the sense that curiosity is an indulgence. Rather than reprimanding yourself, reward yourself when you are curious about something. Give yourself the opportunity to explore new topics.

http://psychology.about.com/od/cognitivepsychology/tp/how-to-boost-creativity.htm

Vespa Christmas 1

Vespa Christmas Vrooommmm

sábado, 12 de dezembro de 2015

Vespa Christmas

They are coming 

About to be (by Seth Godin)


About to be (by Seth Godin)



The only way to become the writer who has written a book is to write one.



The only way to become the runner who has just finished a run is to go running.



You might dread the writing or the running or the leading, but it's the key step on the road to becoming.



If it's easier, remind yourself what you're about to be.





Se não experimentar….continua tudo a ser sempre igual. Um pouco como o Síndroma da Gabriela…eu nasci aqui, eu vivi aqui e eu vivi aqui.