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WHEN THINGS GO WRONG (and they go)

WHEN THINGS GO WRONG (and they go)

A protocol for moving forward:

0. Double check the work to make sure that there are no other problems within it.

1. Alert the relevant parties.

2. Take responsibility for what went wrong. This doesn’t mean that you intentionally did it wrong, or that doing it right was part of your job description. It means that you know something went wrong, you’re unhappy about it, and you accept responsibility for letting it get by you and you accept responsibility for making sure it won’t happen again.

 3. Apologize. Not because it’s your fault, but because the incident cost other people time or money or upset them, and you’re sorry that they have to deal with that.

4. Come up with a plan to ameliorate the impact of the problem. If you can’t come up with a plan, say so and ask for suggestions.

5. Come up with a plan to avoid the problem in the future.

6. Gather feedback.

7. Thank everyone for their patience and goodwill.

Either that, or you could hide, dissemble, blame, shuffle along, scowl, depersonalize and then move on.

By me

Move on is undoubtedly one of the steps. Holding on to projects or ideas that do not progress is a waste of time ... and time is what we lack in

 Move on but this is not necessarily a final and definitive abandonment of projects ... Some projects can be taken up.

They can be picked up with another team, at another point in time, with a (new) partnership or technology ....

Vespa Christmas 3

Trabalhando

SÓCRATES..... Destes três tiro um!!!

Destes três tiro um!!!

Why Are We Creating Content?

 Why Are We Creating Content? 

The preceding exercise of any content marketing effort is to understand why you are creating content. As an SEO, my instinct is to assume it's for more organic traffic.

However, while keyword-rich content on an authoritative site may benefit SEO desires, does it still satisfy the site objective?

Content can be created for a number of reasons, including:

• Gaining social engagement
• Converting on-site objectives like lead generation or sales
• Building a brand or increase thought leadership
• Copy-cat tactics of the competition

And this is just the tip of the iceberg. Simply put, it is best that all hands on deck understand the purpose of the content.

By me: contents may be universal, but there is always something we can add

Taken from: http://searchenginewatch.com/

Vespa Christmas 2

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Boost your creativity.

3. Reward Your Curiosity

 

One common roadblock to developing creativity is the sense that curiosity is an indulgence. Rather than reprimanding yourself, reward yourself when you are curious about something. Give yourself the opportunity to explore new topics.

http://psychology.about.com/od/cognitivepsychology/tp/how-to-boost-creativity.htm