Life is better with a Vespa #108

King Arthur

Making a new decision (by Seth Godin)

Making a new decision (by Seth Godin)

It's almost impossible to persuade someone that he's wrong. Almost impossible to make your argument louder and sharper and have the other person say, "I was wrong and I will change my mind."

Far more effective: Help someone make a new decision, based on new alternatives and a new story.

Arnold got it right in this passionate invitation to (re) think about our future.

By me

Two different readings, but very current.

I do not believe that the two parties that support the PS government, PCP e BE, be able to take new and different decisions, decisions that have continuity over time.

Who is satisfied eating always the same ketchup, will always stay with the same taste in his mouth.

.

Life is better with a Vespa #107

Vespa Zoom

Content is the present – and future – of marketing

Content is the present – and future – of marketing

But what exactly is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop…read… think… behave… differently.

Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present (see the video below on the history of content marketing). https://youtu.be/9OHgMMpGLzk

Taken from: http://contentmarketinginstitute.com/what-is-content-marketing/

The volume of increase available content is growing without stopping.

So, good content is the cornerstone of choice. What will happend: The provision of content grows exponentially, our ability to concentrate goes down, the supply of devices that take our time and attention increases …so, bet in good content

Tres apuestas para 2016

"Tres apuestas para 2016 protagonizaron las intervenciones. Una: el poder del big data, que se consolidará en breve como nuevo oro negro ("Estamos en un mundo con mucha información; con su análisis, los modelos de negocio cambian", afirmó García Cantero). Dos: el nuevo año normalizará el Internet de las cosas ("la Red ya no está solo en nuestras pantallas; lo digital se extiende como una piel que cubre el mundo físico", resaltó). Y tres: la extensión de lo digital y de ese enorme volumen de información también alimenta riesgos y miedos específicos, y por eso la ciberseguridad y la privacidad cada vez suscitarán más el interés de expertos, empresarios y gestores públicos."

http://tecnologia.elpais.com/tecnologia/2015/12/01/actualidad/1448974697_993162.html

Expecting the unexpected (by Seth Godin)

Expecting the unexpected

Are you doing your work for an ordered market? A region where there is stability and rules and predictable outcomes? Some examples: selling to people who have purchased before, entering a market with established competitors, contributing to a media ecosystem that works in mostly predictable ways...

The alternative are blue sky arenas where unpredictability is the rule, not the exception.

Most of us don't live and work on the frontier, and we plan our lives accordingly.

Life on the frontier brings its own rewards (and risks) but there's never an advantage in imagining that it's stable. It's hard to be surprised if you establish up front that you're likely to be surprised.

It helps to know the rules of physics in the universe where you are choosing to live. 

O mundo novo da internet leva-nos, cada vez mais, a ter que sair da nossa zona de conforto. Mais do ser uma vontade, torna-se uma necessidade. Acredito que o Pastel de Nata de hoje continue a ser o mesmo Pastel de Nata do futuro. Mas, quem sabe, uma qualquer Bimbi pode alterar as regras do jogo.

Mas existem serviços e produtos que cada vez mais se vão ver substituídos por “sabeseláoquê”. Este “sabeseláoquê” vai fazer com que muitos de nós tenhamos de sair da nossa zona de conforto.

Life is better with a Vespa # 107 (John Wayne)

John Wayne with his new horse

Another John that like Vespas 

Sign o the times

For the first time ever, online media consumption is bigger than TV consumption —@TheEconomist

O que não parece acontecer com esta versão dos Muse / What does not seem to happen to this version of Muse:https://www.youtube.com/watch?v=WXNpyF_9fYo

Life is better with a Vespa #106

Just passing through (by Seth Godin)

Just passing through

Older guy walks into the service area on the parkway and asks one of the staff, "do you have a pay phone? My car broke down and I need to call my daughter."

The staff person, killing time by checking his cell phone, is confused. He's not sure what a pay phone is, then he figures it out, and says, "no," before going back to his phone.
It never occurs to him to hand the phone to the man so he can make a call.
Part of it is the boss's fault. He's not paying much attention to hiring or training or incentives. He's paying as little as he can, and turnover is high. After all, every one of his customers is just passing through, no need to care.

And that message comes through to the staff, loud and clear.

Of course, at one level, all of us are just passing through.

From a more practical, business level, the ease of digital connection means that it's more and more
unlikely that you can be uncaring or mistreat people and not be noticed.

But most of all, life is better when we act like we might see someone again soon, isn't it?

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Recentemente encontro-me à espera de um amigo que foi pagar uns cafés e ele diz-me: a moças que iam à na fila, quando pagaram, viram um anúncio da época "há bolo rei". Como a pastelaria tem bons bolos, perguntaram ao caixa...tem bolo rei? resposta rápida e seca...isso é lá com o balcão...eles é que sabem... as moças saíram disparadas do café...talvez fossem comprar amêndoas da páscoa ...
Basicamente o que se retira é que uma resposta desajustada, pouco preparada, pode estragar ou estraga o trabalho de toda a cadeia que está atrás.

As moças devem ter ficado com pouca vontade de voltar..........

Life is better with a Vespa #105

Life is better with a Vespa #104

Vespa Tweed

Are you interesting? (by Seth Godin)

Are you interesting? (by Seth Godin)

More interesting than you realize.

An interesting person is interesting to us because she combines two things: Truth and surprise.

The truth: Not necessarily a law of physics, not necessarily a measurable truth in nature, but merely the truth of experience. "I believe this," or "I see that."

And surprise. Note that surprise is always local. Surprising to me, the audience. That's one reason that it's said that interesting people are interested—they are empathetic enough to realize about what might be surprising to the person in the room, and they care enough to deliver on that insight.

Everyone is capable of telling the truth. And everyone has been surprising at least once.

Which means that being an interesting person is a choice. We can choose to show up, to care enough to contribute our humanity to the next interaction.

It's a choice, but a difficult one, because being interesting feels risky. People are afraid to be interesting, not unable to be interesting.

You're not born uninteresting. But it's entirely possible you've persuaded yourself to be so frightened of the consequences that you no longer have the passion, the generosity or the guts to be interesting any longer.

Without a doubt, we need your interesting.

By me 

The same applies to contents. Content sources that do not pass the idea of being true, soon cease to be seen. Content sources that do not surprise or did not update quickly cease to be seen.

Good contents are the soul of success .....


Good CONTENT make people CONTENTE

Chocalho - Patrimonio imaterial da humanidade

http://www.cm-vianadoalentejo.pt/pt/site-acontece/Paginas/Feira-do-Chocalho-2015.aspx
http://www.dn.pt/artes/interior/a-arte-dos-chocalhos-e-patrimonio-imaterial-da-humanidade-4910187.html

Nova geografia mundial / World Population

e ainda não anda pelas medias sociais ? still not working with social media? y todavía no trabaja con las redes sociales?

1 @facebook 

2 China 3 Tencent 

4 India 

5 @WhatsApp 

6 @LinkedIn 

7 @instagram 

8 @twitter 

9 United States 

10 @Snapchat

ainda por cima quem mais cresce é o Facebook, o Tencent....

Smart Headline

Today we are overwhelmed not by Martians, but by mails and junk emails. A way of getting your email opened, is the chosen headline

Here are 10 ways you can ensure your headline is magnetic (

http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/)

1.       Where’s the benefit? – people enjoy reading articles that teach them something. Use your headline to tell your readers what they are going to learn in your article.

2.      There’s no need to reinvent the wheel – people enjoy headlines that are “How To” and “List” oriented. So, use them… even if they seem played out.

3.      Stats are better than opinion – if you have data that backs up your main point, use it within your headline.

4.      Put people over search engines – adding keywords to your headline to make it more search engine friendly isn’t a good idea if it makes your headline boring and dull. Write them for people over search engines.

5.      Create a sense of urgency – by telling your readers that they only have a short window to act on your information, you are more likely to get them to read it.

6.      Leverage laziness – people don’t like working, so leverage that within your headline. For example, your headline could start off with… “the lazy man’s way to…”.

7.      Appeal to emotions – we are all humans, and sparking an emotional feeling within your headline is a great way to draw a reader’s attention.

8.      Capitalize on mistakes – people make mistakes, so creating a headline that shows what people can learn from your, or other people’s, mistakes can easily draw a big audience. My most popular post on Quick Sprout is still about a handful of business mistakes that lost me money.

9.      Evoke curiosity – people are naturally curious, so making your headline a question will encourage them to click through and read your content.

10.   The double whammy – by combing a few of the elements above and using them in one headline, you can create the double whammy effect. For example, your headline might read “How to Increase Your SEO Traffic with These 3 Simple Steps”.

http://www.quicksprout.com/2013/11/20/30-tips-for-creating-content-that-gets-read-shared-and-talked-about-at-parties/

Life is better with a Vespa #103

Se olvidaron de que era el día 1 de diciembre. Volveran a casa

Life is better with a Vespa #102

Parking Vespa 

Past performance is not indicative of future results

Past performance is not indicative of future results

This is clearly and demonstrably true of mutual funds. It's easy to confirm.

And yet...

We are very uncomfortable with randomness. So the newspaper does a 12 page section of mutual funds, filled with articles and ads and charts, all touting past performance. 

Superstition is what we call the belief in causation due to a mistaken correlation of unrelated data. A broken mirror doesn't actually cause seven years of bad luck, and cheering in a certain way isn't going to help the Yankees, sorry.

Of course, we don't live in a completely random world. The scientific method and statistics make it more likely than ever that you can find trends that actually matter. 

The hard part is accepting that the random things actually are unpredictable, and refusing to spend time or money guessing on what can't be reliably guessed. It frees up a lot of time and resources to focus on the things that are actually worth measuring.

My Comments 

Past results prove only that in principle we know how to do things, perform tasks ... But look at the case of some countries ... they take advantage of the wave of growth ... they do not prepare themselves ... and then, after the boom, they sink

Life is better with a Vespa #101

Vespa Capolana

Life is better with a Vespa #100

Lets rock

Life is better with a Vespa #99

Life is better with a Vespa #98

Os idiomas / os idiomesês – e a incerteza de saber se todos entendam um vai à mer…

Os idiomas / os idiomesês – e a incerteza de saber se todos entendam um vai à mer…

“Não há caminho errado. O aprendizado e a experiência estão em todos os caminhos.”  Gasparetto

“Entende-se por tradições o conjunto de conhecimentos populares, hábitos, usos e costumes que distinguem determinada comunidade. Esses e outros dados que formam o conjunto são o resultado de longa vivência e um certo gosto por aquilo que se herdou dos antepassados e se transmitem, de geração em geração, aos vindouros. Cada um dos períodos de tempo que por eles foram passando proporcionou influências e transformações próprias de uma linha evolutiva sem que se deixem de observar, com nitidez, as raízes da cultura desse conjunto. É a este conjunto de informações que se atribui o nome de tradição. “ (retirado de http://www.folclore-online.com/usos.html#.VlHpc_nhDIU)

Mas voltemos agora ao tema…idiomas e comunicação.  Houve o Esperanto no séc. XIX; há o internetês (netspeak), nos dias de hoje.  Trata-se de uma nova linguagem, muito simplificada e informal,  utilizada pelos internautas e que torna a comunicação mais rápida. Usam-se códigos, abreviações, emoticons  e estrangeirismos.

Há uma infinidade de exemplos que poderiam ser mostrados. Existem  manuais e glossários com as expressões mais usadas.

Mas este novo idioma, apesar de ser simples, para quem o entende, quebra a regra do aprendizado. Também pela simplicidade que apresenta, leva a leituras enganosas, a entendimentos desentendidos.

Nós, quero mesmo generalizar, por isso repito, NÓS, aprendemos também por transmissão de conhecimento. O facto de nós e as gerações abaixo e acima, comunicarem, TODOS, do mesmo modo, com as mesmas regras e o mesmo léxico, permite que todos comuniquemos e que nos entendamos. Ao quebrar-se esta dinâmica no aprendizado, mandamos o nosso idioma à merda.

João Paulo Marques

O tempo não pára, não pare você também.

http://www.linkedin.com/in/joaopmarques

http://jpmarques.blogspot.com

@joaodavespa 

Life is better with a Vespa #97

The new hero of Marvel Comics / Nova heroína da Marvel Comics

Life is better with a Vespa #96

Girls love ...Vespa

Life is better with a Vespa #95

Vespa em carvão

Life is better with a Vespa #94 - PicNic / Piquenique

Piquenique / Picnic

Life is better with a Vespa #93

Together we're stronger

1. Snober Alan Abbasi ‏@snobers 16m16 minutes ago

   Together we're stronger Together we are not afraid Together we rise and shine

https://www.youtube.com/watch?v=xmefnN88gx8 - Play it Sam

Life is better with a Vespa #92

Vespa T